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Loud Lemon is one of the most colorful brands that we have worked with when it comes to both package design and the way that they market. With flavors like "Island Jam" and "Mojito", it makes sense that the brand looks like a party. We were hired to help create product imagery for Loud Lemon's new product launch including a few new flavors.

We wanted to take a refreshing approach to the visual tone of these photographs by using colored backgrounds, textures, and ingredients from within the drink in each of the shots. Loud Lemon does a fantastic job partnering with relevant musicians. Beyond product photography, we had the opportunity to capture a few LL events with musicians like Parker McCollum.

PROJECT: LL x Parker

Parker McCollum is one of Texas's hottest country artists right now. Loud Lemon hosted a private acoustic event in Charlotte where Parker played a few songs acoustic, met some fans, and enjoyed the new Loud Lemon flavors. The event was a big success.

It was our job to grab real-time product photos at this event as well as a full recap highlighting the evening. We were able to deliver over 50 final photographs of product, fans, and the acoustic performance as well as 3 final variants of the Loud Lemon x Parker McCollum recap video.

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